Render by <a href="https://www.atelieraveus.com">Atelier Avéus</a> and <a href="https://www.instagram.com/ergunayral/">Ergun Ayral</a>
Render by Atelier Avéus and Ergun Ayral

Atelier Avéus is a progressive and contemporary design studio led by French architect Morgane Roux. Their latest work is a virtual design project that richly features ambiances and atmospheres from Alfred Hitchcock movies.

Render by <a href="https://www.atelieraveus.com">Atelier Avéus</a> and <a href="https://www.instagram.com/ergunayral/">Ergun Ayral</a>
Render by Atelier Avéus and Ergun Ayral

As the Hitchcock movies are famous for representing disturbed men’s psychology through visual effects, colors, and sounds, the French studio wanted to cinematographically convey the same feelings in their project.

Render by <a href="https://www.atelieraveus.com">Atelier Avéus</a> and <a href="https://www.instagram.com/ergunayral/">Ergun Ayral</a>
Render by Atelier Avéus and Ergun Ayral

The project presents three different chapters: The Confinement Room, The Uncanny Lobby, and The Secret Hotel Room. The Secret Hotel Room is inspired by the cult movie Vertigo, and enacts the concept of double-identities thanks to a game of mirrors and low lights.

Render by <a href="https://www.atelieraveus.com">Atelier Avéus</a> and <a href="https://www.instagram.com/ergunayral/">Ergun Ayral</a>
Render by Atelier Avéus and Ergun Ayral

The Uncanny Lobby continues the narrative by confusing the watcher by creating a sense of suspense and uncertainty, leaving one to think and tell what’s real from what’s illusion.

Render by <a href="https://www.atelieraveus.com">Atelier Avéus</a> and <a href="https://www.instagram.com/ergunayral/">Ergun Ayral</a>
Render by Atelier Avéus and Ergun Ayral

The Confinement Room is a triumph of introspection as it gets the public want to escape through the light window, followed by the increasing darkness of the room giving a sense of isolation and despair. The latter chapter is inspired by the movie Rear Window, released in 1954.