Photo by <a href="www.iwan.com">Iwan Baan</a>
Photo by Iwan Baan

Set to open on June 25th 2020, the famous watchmaker brand discloses its secret in a brand new, spiral-shaped museum. The building is located in Vallée de Joux, Switzerland and it readies to open its door to visitors very soon.

Photo by <a href="www.iwan.com">Iwan Baan</a>
Photo by Iwan Baan

The pavilion is designed by BIG, and it features a spiral shape that rises towards the center, letting light in from the roof thanks to bronze-shaded clerestory windows.

Photo by <a href="www.iwan.com">Iwan Baan</a>
Photo by Iwan Baan

The walls that go all around are totally made of glass and they are load-bearing, so the inside does not present any columns or walls. The rooftop is covered in grass, letting the museum sit perfectly in the summer landscape or, when covered in snow, in the white mountains that surround the place.

Photo by <a href="www.iwan.com">Iwan Baan</a>
Photo by Iwan Baan

On the inside, the floor rises according to the height of the roof, and it presents different areas for the visitor to enjoy such as a 300-piece Audemars Piguet watch collection or sculptures showing the inner engines of the watches. You can even directly observe the brand’s craftsmen as they create watches on work with gems and jewels.

Photo by <a href="www.iwan.com">Iwan Baan</a>
Photo by Iwan Baan

The spiral culminates at its center where you can admire Universelle, the brand’s most complicated watch, made in 1899. The old pavilion was restored by the architecture office CCHIE which is now connected to the museum.

Photo by <a href="www.iwan.com">Iwan Baan</a>
Photo by Iwan Baan