The Brick Pixelation is the name of the new work of art by UNStudio, a dutch architecture studio which took on the challenge of creating a new facade for the Louis Vuitton Store in PC Hooftstraat in Amsterdam. The facade is a call to the Dutch origin of the studio and the location of the store, as it resembles a typical Dutch townhouse.

Photos by <a href="htttp://www.evabloem.com">Evabloem</a>
Photos by Evabloem

The “Pixelation” comes from the fact that, by substituting traditional bricks with glass ones, you get an amazing pixelated effect bringing the facade on the edges between tradition and innovation.

Photos by <a href="htttp://www.evabloem.com">Evabloem</a>
Photos by Evabloem

Moreover, the building is inserted in such context that the facade pops up even more, as it is located next to more traditional and classical looking structures. There is one exception though: right next door there is The Looking Glass, a modern and eye-catching structure made of floor-to- ceiling glass windows. This makes the Louis Vuitton store facade a bridge between the old tradition of a brick house and the innovative and breathtaking modernity of The Looking Glass structure.

Photos by <a href="htttp://www.evabloem.com">Evabloem</a>
Photos by Evabloem

The building gifts people passing by not only with the eye-catching pattern, but also with some unexpected turns: the facade, in fact, can be fully illuminated from the inside, thanks to the transparency of the glass bricks.

Photos by <a href="htttp://www.evabloem.com">Evabloem</a>
Photos by Evabloem

When looking closely, the contrast with the next-door The Looking Glass becomes more evident as the facade presents high levels of details, a clear reference to embroidery and other elements coming from the fashion world, opposed to the big, clear and smooth surfaces of The Looking Glass, referencing to flowing drapes of textiles.

Photos by <a href="htttp://www.evabloem.com">Evabloem</a>
Photos by Evabloem